Abby Feenstra

Work Samples

Below are samples of my recent work, tagged by niche (i.e., healthcare, tech, academia) and/or content type (i.e., articles, email newsletters, SEO content, website landing pages). More samples are available upon request. 

BetterHelp •

BetterHelp Content Category: Autism Spectrum Disorder

Autism spectrum disorder is a neurodevelopmental condition, meaning symptoms usually become apparent during what is known as the “developmental phase” of childhood, typically considered to be between the ages of zero and six. ASD is characterized by symptoms from two main categories: difficulties with social interactions, and restricted and repetitive patterns of behavior. Difficulties with social interactions may include communication concerns, overly literal language interpretation, and misunderstanding social cues. Restricted and repetitive behavior patterns can include narrow areas of interest, emotional distress when experiencing a change in routine, and “stimming,” or engaging in repeated behavior like hand flapping. Support systems for people with ASD can include individualized education plans for children in the school system and workplace accommodations for Autistic employees. In addition, increasing awareness and acceptance of neurodevelopmental conditions and promoting neurodiversity can help to make the world a more supportive place for people with ASD.
STAT •

How digital health innovators can successfully navigate evolving FDA regulations

In the rapidly changing landscape of digital health, innovation has often outpaced regulations, especially for novel technologies and emerging industries. To narrow the gap, the Food and Drug Administration has acknowledged that new regulatory policies and frameworks are necessary.

To this end, the FDA has been testing new regulatory paradigms, modernizing submission approaches, updating policies, and urging legislative actions to keep up with new developments. But the time required to develop...
House Digest •

How Much Does It Cost to Build a Tiny Home From Scratch?

So you've thought it over, and you're considering buying into the tiny home craze. And why not? According to an IPX survey, more than half of Americans would be interested in living in a tiny home. Tiny homes, defined by the International Residential Code as dwellings that are under 400 square feet, are rising in popularity due to a variety of reasons, including affordability, environmental concerns, efficiency, and the ability to truly customize your own living space, which is often not financially feasible in regular-sized houses that would require substantial remodeling. But how much would it cost for you to build your dream tiny home from the ground up?

Read More: https://www.housedigest.com/846415/how-much-does-it-cost-to-build-a-tiny-home-from-scratch/
Social Media + Society •

A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers

For decades, the advertising industry was based on an asymmetrical communication model, where marketers would engage audiences via paid media channels. The advent of social media platforms completely transformed the general media landscape, along with the advertising model, as audiences shifted from the role of content receivers to content creators, distributors, and commentators (Keller, 2009; Scott, 2015). Simply put, the empowerment of audiences from mere viewers to active content distributors effectively flipped the advertising model on its head. Where paid media (in this case, advertising) was once supported by earned and owned media, the modern advertising model uses owned, shared, and earned media as the key media planning strategy, supported by paid media (Pearson, 2016). Recognizing the increased potential for free content distribution, marketers realized that creating highly engaging advertising content could expand potential reach, a cheaper and more credible tactic than traditional paid advertising (Cho, Huh, & Faber, 2014; Golan & Zaidner, 2008). This fundamental disruption of the advertising and marketing world led to growing interest in content creation, co-creation, and distribution.
BetterHelp •

What Does Teen Dating Violence Look Like?

According to the Centers for Disease Control and Prevention’s Youth Risk Behavior Survey, adolescents continue to experience interpersonal violence victimization, with one in eight high school students reporting experiences with dating violence, such as physical violence or sexual assault. Research shows rates of victimization are higher for students identifying as female or LGBTQ or those who report being unsure of their sexual orientation or identity, placing them at a higher risk of experiencing teen dating violence. These are alarming statistics for any teenager or parent.
Affirmity •

Why Diversity & Inclusion Programs Shouldn’t Disappear In a Crisis

With supply chains drying up, potential customers stuck at home, and the global economy entering a recession, it’s understandable for business and company leaders to be hyper-focused on survival in the short term.

Prioritizing survival often means allowing other, less pressing aspects of running a company to temporarily fall to the wayside. Unfortunately, many corporations see diversity and inclusion programs, such as maintaining Employee Resource Groups (ERGs), as one of those aspects that can just be set aside for now.
Toolkits •

The PR gender pay gap persists

PRWeek released the results of its annual Salary Survey, and it contains some telling numbers
related to gender-based pay discrepencies:
Men in PR roles are making 24% more than women in 2022. That gap is noticeably lower than
2021, when men made on average 30% more than women, but remains substantial. The survey
results also pointed to men earning more than women even when they hold the exact same
position at a company - and even when that position is part of a company's senior leadership.
House Digest •

Fighting Climate Change From Your Garden

According to NASA's Global Climate Change division, our planet is warmer now than ever before, it is continuing to heat at faster and faster rates, and human activity unquestionably caused this global climate change. It's alarming, certainly, but the good thing about climate change being caused by humans is that humans can also mitigate it. Everyone, no matter their position in society, can take steps to help prevent further warming and begin to reverse what has already begun. Many of these steps are sim...
MDPI: Foods •

Cultured Meat on Twitter

Cultured meat, also described as cell-based, cultured or cell-cultured, lab-grown, in vitro, artificial, synthetic, clean, or slaughter-free meat, shows significant promise as a future source of animal protein. The consumption of meat and animal products has long been a cornerstone of the human diet. A previous study reported that meat production has tripled over the past 50 years. However, findings from another study indicate that, although meat consumption is projected to continue increasing, the price points for meat are also expected to increase because of inefficiencies in global livestock production systems, including limited opportunities for innovation, decreasing availability, and the consequential increasing costs of resources including land, energy, and water. With meat consumption already on the rise, one study noted that, considering the world population is projected to expand to 9.7 billion people by 2050, food production will have to increase by at least 70% (and probably more) to keep up with demand and enhance global food security. Therefore, there is a growing need to identify new sources of meat production, because traditionally produced livestock has the potential to become prohibitively expensive in the future.
House Digest •

Everything You Need To Know To Survive A Homebuying Bidding War

You have probably heard stories of friends or family, desperate to buy their dream home, finding themselves locked in that most dreaded of real estate scenarios: the bidding war. Unfortunately, in today's ultra-hot real estate market, bidding wars are becoming more and more common. But, despite their scary-sounding name, they are not the worst of situations you can find yourself in as a homebuyer, though they can be quite intense.
House Digest •

What is a Japanese Toilet and Why Do You Need One?

Unless you've been fortunate enough to visit Japan recently, you may be surprised to learn that Japanese toilets differ significantly from American toilets, and even from toilets in other Western countries, such as European toilets. Japanese toilets accomplish the same basic task as toilets the world over: eliminating your waste in a hygienic, efficient way. But these amazing appliances go above and beyond simple waste disposal. All About Japan reports that Japanese toilets are equipped with a dizzying array of additional features, from multi-stream bidet nozzles to self-cleaning options to music users can elect to play while doing their business.
Canaherb •

About Us - Canaherb | Natural Health Products

Canaherb™ is a distinguished Canadian natural health brand, dedicated to enhancing the immune system, neurological function, and cell protection of its consumers. We were founded by industry leaders with extensive expertise in natural health, the medicinal use of herbs, and the process of bringing safe, high-quality scientific and medical products to market.Medically researched and scientifically formulated, we use only the top available ingredients, including carefully sourced and processed her...
Rock Creek Crates •

The Importance of Crash Testing

Car accidents happen all too often: 13 car crashes occur every minute in this country, according to the U.S. Department of Transportation. If you are driving with your dog in the car, and your furry friend is not safely secured, the risk of injury to both of you increases if you wind up in an accident. Not only can an unsecured dog become severely injured in a car accident – during a crash, an unrestrained animal can also fly through the air, becoming a projectile capable of striking and injuring a human passenger. Even if your dog weighs only ten pounds, if your car crashes while you are going 50 mph, your dog could become 500 pounds of force, which could do significant and severe damage.